Builder SEO - Why Builders HAVE to be on the First Page of Google
Are you spending more money on your Yellow Pages ads than Internet marketing? Why?? No one uses them anymore. Need proof? Just check out this LA Times article about how they may ban Yellow Pages...
View ArticleMarketing For Agencies: How To Nurture In-House Creative Types
Marketing agencies can be pretty boring without those crazy “creative types” to liven things up. Of course, there’s a lot more to good marketing than just being creative. So how can you tap into the...
View Article6 Steps to Successful Content Marketing for Builders
In our builder marketing methodology, we follow three steps for a successful inbound marketing campaign; get found, convert and analysis. And a great way to increase the probability to get found is by...
View ArticleUsing Inbound Marketing Strategies For Retirement Communities
With the growth and development of the Internet, inbound marketing is becoming more powerful than ever before. By targeting specific demographics, contractors can avoid pitching their services to...
View ArticleFive Things to Think About Before You Launch Your Builder Blog
A builder blog is critical to your success online. Not only do blogs help you attract more links in to your website (which makes your site stronger), each article you write is another opportunity to...
View Article5 Essentials of your Builder Facebook Page
Social media is not just a trending word that will be here one day and gone tomorrow. Social Media sites such as LinkedIn, Twitter, and Facebook have been embedded so far into our daily lives, habits...
View ArticleHow To Track Survey Results In Google Analytics
A client of mine has an online quiz for users to determine which shampoo is the best fit for their hair. The questions include important details such as location and age group, which could be used for...
View ArticleTrack Transactions With WP e-Commerce Google Analytics
WP e-Commerce Google Analytics So you want WP e-Commerce to record sales transactions and conversions inside your Google Analytics account? Well, here ya go: The things you have right now: WordPress...
View ArticleSetting Up Under Construction Redirect using .htaccess
Here’s how to block everyone (but you!) from visiting your under-construction website! Allow your IP, but deny everyone else in .htaccess. This will intercept all requests for your website and...
View ArticleEdit WP e-Commerce To Change Default Payment Gateway
Ever noticed how the WordPress plug-in WP e-Commerce won’t let you choose the default selected payment gateway on the checkout page? If you’re using PayPal PRO and PayPal Express, Express is...
View ArticleState Dropdown HTML Form Select Code Snippet
Sometimes when creating a form, you want the user to be able to select their state from a dropdown box as opposed to entering it manually into a text box. By providing a drop down menu with states,...
View ArticleSocial Media “Do's and Don’t's” When Trying to Sell a Home
Most builders have a social media presence, but are they really giving home buyers what they crave? Buying a home is an important financial--and emotional-- decision. Most people are full of questions...
View ArticleRetirement Community Marketing: The Importance Of Recommending Resources
Remembering what your audience is really looking for is an absolute essential if you’re responsible for marketing a retirement community. Sure, people are interested in your facilities and your...
View ArticleMobile Marketing and Blogging Tips
Episode 80 - Blog Tips What does Google and Bing hitting all-time highs mean to you? Jimmy, Spencer and Taylor discuss in this episode of Inbound Show. Taylor's Tip offers ways to attract more Facebook...
View ArticleZig Ziglar and Email Marketing
Episode 81 - Zig Ziglar We honor Zig Ziglar, motivational speaker and sales trainer who passed away this week, with some quotes that we believe will stand the test of time. With marketing emails...
View ArticleSearch Engine Results and Tracking Offline Marketing
Episode 82 - Tracking Offline Marketing One of the main reasons I love Inbound Marketing is that it gives me the ability to track visits, conversions and leads. "Outbound" marketing can be just...
View ArticleWill Facebook Ever Die?
Episode 83 - Death of Facebook? We all know the statistics of Facebook showing that it has come to be the juggernaut of social media, but will it go the way of other tech giants that have fallen...
View ArticleYour Site is Too Slow - Speed it up for better SEO
Episode 84 - Speed Up Your site is probably being bogged down by tools that you hoped would improve tracking and efficiency but in this week's tip from Taylor, he explains a few tips to speed up your...
View ArticleQR Codes for Builders - Moving Offline to Online
As a builder or remodeler, you probably have signs, trucks and direct mail pieces floating around your market area. Are you getting the most out of these marketing mediums? What is a QR Code and How...
View Article2013 Predictions for Inbound Marketing
Episode 85 - Predictions We're back from the holidays and have some predictions for the upcoming year. What are you most excited for in 2013? We discuss which social media network will have the most...
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