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Builder SEO - Why Builders HAVE to be on the First Page of Google

Are you spending more money on your Yellow Pages ads than Internet marketing?  Why??  No one uses them anymore.  Need proof?  Just check out this LA Times article about how they may ban Yellow Pages...

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Marketing For Agencies: How To Nurture In-House Creative Types

Marketing agencies can be pretty boring without those crazy “creative types” to liven things up. Of course, there’s a lot more to good marketing than just being creative. So how can you tap into the...

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6 Steps to Successful Content Marketing for Builders

In our builder marketing methodology, we follow three steps for a successful inbound marketing campaign; get found, convert and analysis. And a great way to increase the probability to get found is by...

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Using Inbound Marketing Strategies For Retirement Communities

With the growth and development of the Internet, inbound marketing is becoming more powerful than ever before. By targeting specific demographics, contractors can avoid pitching their services to...

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Five Things to Think About Before You Launch Your Builder Blog

A builder blog is critical to your success online.  Not only do blogs help you attract more links in to your website (which makes your site stronger), each article you write is another opportunity to...

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5 Essentials of your Builder Facebook Page

Social media is not just a trending word that will be here one day and gone tomorrow. Social Media sites such as LinkedIn, Twitter, and Facebook have been embedded so far into our daily lives, habits...

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How To Track Survey Results In Google Analytics

A client of mine has an online quiz for users to determine which shampoo is the best fit for their hair. The questions include important details such as location and age group, which could be used for...

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Track Transactions With WP e-Commerce Google Analytics

WP e-Commerce Google Analytics So you want WP e-Commerce to record sales transactions and conversions inside your Google Analytics account? Well, here ya go: The things you have right now: WordPress...

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Setting Up Under Construction Redirect using .htaccess

Here’s how to block everyone (but you!) from visiting your under-construction website! Allow your IP, but deny everyone else in .htaccess. This will intercept all requests for your website and...

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Edit WP e-Commerce To Change Default Payment Gateway

Ever noticed how the WordPress plug-in WP e-Commerce won’t let you choose the default selected payment gateway on the checkout page? If you’re using PayPal PRO and PayPal Express, Express is...

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State Dropdown HTML Form Select Code Snippet

Sometimes when creating a form, you want the user to be able to select their state from a dropdown box as opposed to entering it manually into a text box. By providing a drop down menu with states,...

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Social Media “Do's and Don’t's” When Trying to Sell a Home

Most builders have a social media presence, but are they really giving home buyers what they crave? Buying a home is an important financial--and emotional-- decision. Most people are full of questions...

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Retirement Community Marketing: The Importance Of Recommending Resources

Remembering what your audience is really looking for is an absolute essential if you’re responsible for marketing a retirement community. Sure, people are interested in your facilities and your...

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Mobile Marketing and Blogging Tips

Episode 80 - Blog Tips What does Google and Bing hitting all-time highs mean to you? Jimmy, Spencer and Taylor discuss in this episode of Inbound Show. Taylor's Tip offers ways to attract more Facebook...

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Zig Ziglar and Email Marketing

Episode 81 - Zig Ziglar   We honor Zig Ziglar, motivational speaker and sales trainer who passed away this week, with some quotes that we believe will stand the test of time. With marketing emails...

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Search Engine Results and Tracking Offline Marketing

Episode 82 - Tracking Offline Marketing One of the main reasons I love Inbound Marketing is that it gives me the ability to track visits, conversions and leads. "Outbound" marketing can be just...

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Will Facebook Ever Die?

Episode 83 - Death of Facebook? We all know the statistics of Facebook showing that it has come to be the juggernaut of social media, but will it go the way of other tech giants that have fallen...

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Your Site is Too Slow - Speed it up for better SEO

Episode 84 - Speed Up Your site is probably being bogged down by tools that you hoped would improve tracking and efficiency but in this week's tip from Taylor, he explains a few tips to speed up your...

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QR Codes for Builders - Moving Offline to Online

As a builder or remodeler, you probably have signs, trucks and direct mail pieces floating around your market area.  Are you getting the most out of these marketing mediums? What is a QR Code and How...

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2013 Predictions for Inbound Marketing

Episode 85 - Predictions We're back from the holidays and have some predictions for the upcoming year.  What are you most excited for in 2013? We discuss which social media network will have the most...

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